Fine Americas Launches Motivate® Plant Growth Regulator

Fine Americas Launches Motivate® Plant Growth Regulator

Walnut Creek, Calif.– Fine Americas, Inc. today announced the U.S. launch of its new
Motivate® plant growth regulator. Featuring the active ingredient ethephon, Motivate®
promotes earlier maturation and improved coloration in a wide variety of high-value
crops, including apples, cherries, grapes and tomatoes.

“We’re excited about the addition of Motivate® to our growing line of agricultural
plant growth regulators,” stated Greg Johnson, president of Fine Americas. “Motivate®
offers all the proven benefits of ethephon in a high-quality liquid formulation. Plus, it’s
the perfect compliment to our other agronomic PGRs – Exilis® Plus, Falgro®, Novagib®
and Perlan®.”

Kevin Forney, technical services manager for Fine Americas, noted that Motivate®
offers key benefits in a number of crops. “In apples, Motivate® promotes fruit maturity
and loosens fruit, making harvest by hand or machine easier and more efficient. In
cherries, it promotes early, uniform ripening while loosening fruit for easier mechanical
harvesting. Motivate® also promotes uniform color development in table grapes, while
hastening maturity of Thompson Seedless used for raisin production. And in tomatoes,
it accelerates ripening and allows processing growers to schedule harvest and handling
more efficiently.”

Available in 2 X 2.5-gallon containers, Motivate® is manufactured under strict
ISO-9001:2008 quality control standards. Growers wanting to learn more about
Motivate® and the full line of plant growth regulators from Fine Americas should visit

About Fine Americas, Inc.
Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester, UK.
Founded in 1983, Fine focuses on the development and marketing of plant growth
regulators for fruit and ornamental crops. The company received its ISO 9001
accreditation in 1992 and continually strives to improve plant growth regulator
technology to meet the exacting demands of today’s quality-conscious growers. For
more information about Fine Americas, please visit

About Engle Creative Solutions, LLC
Headquartered in Columbia, MO, Engle Creative Solutions is a full-service marketing
communications company specializing in agribusiness, financial services and health
care accounts. Engle Creative Solutions is committed to helping its clients “stand out in
a crowded world” through sound strategy coupled with flawless creative execution. To
learn more about Engle Creative Solutions, go to

For more information, contact:

Gregory Johnson
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 9450694596
(925) 932-8817

Steve Engle
President/Chief Creative Officer
Engle Creative Solutions, LLC
4807 Walnut Ridge Court
Columbia, MO 65203
(573) 823-4723