Collate Launch Press Release
NEWS RELEASE
FOR IMMEDIATE RELEASE
Fine Americas Introduces Collate™ Plant Growth Regulator
Walnut Creek, Calif.– Fine Americas, Inc. today announced the U.S. introduction of its
new Collate™ plant growth regulator for greenhouse ornamentals. Featuring the active
ingredient ethephon, Collate™ can be used to increase lateral branching, delay
flowering and inhibit internode elongation in a wide range of ornamental crops.
“We’re excited about the addition of Collate™ to our growing line of ornamental
plant growth regulators,” stated Greg Johnson, president of Fine Americas. “Collate™
offers all the proven benefits of ethephon in a concentrated liquid formulation
containing two pounds of active ingredient per gallon. We believe it’s the perfect
complement to our other floriculture PGRs, including Piccolo® 10 XC, Piccolo®,
Configure®, Concise® and Dazide®.”
Kevin Forney, technical services manager for Fine Americas, noted that Collate™
offers key benefits in a number of ornamental crops. “It can be used to increase lateral
branching in many popular ornamental varieties, including azaleas, chrysanthemums,
geraniums, lantana, petunias and verbena. Plus, it’s ideal for controlling plant height
and stem topple in daffodils and hyacinth. It also should be noted that ethephon, the
active ingredient in Collate™, has been a staple of ornamental production for years, so
most growers are familiar with how to use it judiciously in their PGR programs.”
Available in 4 X 1-gallon containers, Collate™ is manufactured under strict
ISO-9001:2008 quality control standards. Growers wanting to learn more about
Collate™ and the full line of plant growth regulators from Fine Americas should visit
www.fine-americas.com.
About Fine Americas, Inc.
Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester, UK.
Founded in 1983, Fine focuses on the development and marketing of plant growth
regulators for fruit and ornamental crops. The company received its ISO 9001
accreditation in 1992 and continually strives to improve plant growth regulator
technology to meet the exacting demands of today’s quality-conscious growers. For
more information about Fine Americas, please visit www.fine-americas.com.
About Engle Creative Solutions, LLC
Headquartered in Columbia, MO, Engle Creative Solutions is a full-service marketing
communications company specializing in agribusiness, financial services and health
care accounts. Engle Creative Solutions is committed to helping its clients “stand out in
a crowded world” through sound strategy coupled with flawless creative execution. To
learn more about Engle Creative Solutions, go to www.englecreativesolutions.com.
For more information, contact:
Gregory Johnson
President
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 94596
(925) 932-8800
Steve Engle
President/Chief Creative Officer
Engle Creative Solutions, LLC
4807 Walnut Ridge Court
Columbia, MO 65203
(573) 823-4723
