Fine Americas Promotes Greg Johnson to President

Fine Americas Promotes Greg Johnson to President

Walnut Creek, Calif., December 23, 2009– Fine Americas, Inc., a leading
manufacturer and marketer of plant growth regulators for the fruit and ornamental
sectors, is pleased to announce the promotion of Greg Johnson to President
effective January 1, 2010. Johnson previously served as Vice President of Sales
& Marketing for the firm.

According to Johnson, his new role reflects Fine Americas’ ongoing growth
more than a significant shift in his management responsibilities. “Our operations
in the U.S., Canada and South America have grown significantly in recent years,”
he noted. “My new title reflects this growth as well as our company’s continued
commitment to market expansion in the years to come. Fine Americas is
dedicated to serving the PGR needs of fruit and ornamental growers through
new product introductions, uncompromising quality control and exceptional
customer service.”

About Fine Americas, Inc.
Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester,
UK. Founded in 1983, Fine focuses on the development and marketing of plant
growth regulators for fruit and ornamental crops. The company received its ISO
9001 accreditation in 1992 and continually strives to improve plant growth
regulator technology to meet the exacting demands of today’s quality-conscious
growers. For more information about Fine Americas, please visit www.fineamericas.

About Pure Ag
Pure Ag is a division of Pure, a multi-perspective strategic communications company
headquartered in Columbia, MO. Pure’s mission is to provide high-impact,
innovative and proprietary processes delivered to its clients with honesty, integrity
and transparency. The company is committed to Distilling Potent Brands™ through
its proprietary p.u.r.i.f.y.™ brand development process. To learn more about Pure
Ag, please visit

For more information, contact:

Gregory Johnson
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 94506
(925) 932-8817

Steve Engle
Pure Ag, A Division of Pure
1701 West Broadway, Suite B
Columbia, MO 65201
(573) 445-0678