FOR IMMEDIATE RELEASE
Configure® Now Registered for Use in Canada
Walnut Creek, Calif.– Fine Americas, Inc. today announced the Canadian registration
of Configure®, the only pure benzyladenine (6-BA) plant growth regulator available for
ornamental growers. The product is registered for use on a number of ornamental
crops, including Christmas cactus (Schlumbergera spp.) and purple coneflower
“This is great news for Canadian ornamental growers,” stated Greg Johnson,
president of Fine Americas. “Configure® is truly a one-of-a-kind product for increasing
lateral and basal branching and improving plant appearance and marketability. In
addition, it promotes flowering and helps growers produce more compact plants that
are easier to transport, manage and display.”
Kevin Forney, technical services manager for Fine Americas, noted “Configure® is
rapidly becoming the PGR of choice for ornamentals such as Christmas cactus, purple
coneflower and plantain lily (Hosta spp.). It comes in a concentrated, ready-to-mix
formulation and should be applied as a foliar spray according to label directions.”
Forney recommended that growers “trial” Configure® on a limited basis before
widespread use, as individual plant response can vary based on variety, growing
medium, light, ambient temperature and other factors.
Available in 2-liter containers, Configure® is manufactured under strict
ISO-9001:2000 standards. N. M. Bartlett of Beamsville, ON serves as the exclusive
Canadian distributor of Configure® and other plant growth regulators from Fine
Americas. Growers wishing to learn more about these products should visit
www.bartlett.ca or www.fine-americas.com.
About Fine Americas, Inc.
Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester, UK.
Founded in 1983, Fine focuses on the development and marketing of plant growth
regulators for fruit and ornamental crops. The company received its ISO 9001
accreditation in 1992 and continually strives to improve plant growth regulator
technology to meet the exacting demands of today’s quality-conscious growers. For
more information about Fine Americas, please visit www.fine-americas.com.
About N.M. Bartlett Inc.
Founded in 1912, N.M. Bartlett Inc. is Canada’s leading distributor of crop protection
products for the fruit, vegetable and greenhouse ornamental sectors. Bartlett services
more than 200 retail locations from Prince Edward Island to British Columbia with a
complete range of horticultural crop protection and plant nutrient products. In addition,
the company handles a wide range of orchard and vineyard equipment, packing house
equipment, picking aids and safety supplies. To learn more about N.M. Bartlett Inc.,
please visit www.bartlett.ca.
About Engle Creative Solutions, LLC
Headquartered in Columbia, MO, Engle Creative Solutions is a full-service marketing
communications company specializing in agribusiness, financial services and health
care accounts. Engle Creative Solutions is committed to helping its clients “stand out in
a crowded world” through sound strategy coupled with flawless creative execution. To
learn more about Engle Creative Solutions, go to www.englecreativesolutions.com.
For more information, contact:
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 9450694596
President/Chief Creative Officer
Engle Creative Solutions, LLC
4807 Walnut Ridge Court
Columbia, MO 65203