Blush® Brings Out More Red in Apples, Leading to More Green on Growers’ Bottom Lines

PGR helps growers produce redder, more marketable apples

WALNUT CREEK, Calif. (June 1, 2016) – Fine Americas, Inc. recently announced Blush®, a plant growth regulator for apples, is now available in Canada.

Blush_2Gallon_Jug-CAN-LR_smBlush® contains the active ingredient prohydrojasmon (PDJ), which promotes red fruit coloration by increasing the naturally occurring red pigment (anthocyanin) in bi-color apples such as Fuji, Gala, Honeycrisp, McIntosh, Paula Red and Pink Lady.

“Blush® improves apple color grade and aids in management of harvest timing,” said Jim Scruggs, technical service manager, Fine Americas. “Specifically, the red hue in bi-color apples is enhanced with Blush® applications, and it is an affordable means of improving color grade in Canadian orchards.”

Additionally, Blush® reduces the color drag often associated with harvest management products.

“Blush® provides a valuable addition to products Canadian growers use for harvest management,” said Greg Johnson, president, Fine Americas. “It allows them to better schedule their harvest and get more out of their first pick.”

Blush® is available to Canadians through N.M. Bartlett.
To learn more about Fine Americas, visit

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About Fine Americas, Inc.

Fine Americas focuses on the development and marketing of plant growth regulators for agricultural and ornamental crops. Fine continually strives to improve plant growth regulator technology to meet the exacting demands of today’s quality-conscious growers. Fine is certified to ISO 9001:2008.

Based in Walnut Creek, California, Fine Americas is part of the Fine Holdings Group, founded in 1983 in Worcester, UK. In July 2014, the Fine Holdings Group was purchased by the De Sangosse Group, based in Agen, France. De Sangosse develops, manufactures and markets products for global agricultural markets, focusing on crop protection, plant nutrition and pest control.

Blush® is a registered trademark of Fine Agrochemicals, Ltd.

Media inquires
Gregory Johnson
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 94596
Phone (925) 932-8817

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