Blush Registration
NEWS RELEASE
FOR IMMEDIATE RELEASE
Blush® Plant Growth Regulator
Receives Federal Section 3 Registration
Walnut Creek, Calif., — Fine Americas, Inc., a leading manufacturer and marketer of
plant growth regulators for the fruit industry, today announced the federal Section 3
registration of its new Blush® plant growth regulator. Featuring the active ingredient
prohydrojasmon (PDJ), Blush® promotes red fruit color change in bi-color apple varieties.
“We’re very excited about the federal registration of Blush®,” noted Greg Johnson,
president of Fine Americas. “Based on the data we’ve received from cooperators in
several key apple-producing states, Blush® did an excellent job of enhancing fruit color in
research trials compared to the standard treatment and untreated fruit.” Johnson added
that Blush® can be used on wide range of varieties, including Honeycrisp, Gala, Pink
Lady, Fuji, MacIntosh and other bi-color apples to improve fruit coloration and
marketability of these popular varieties.
Prohydrojasmon is a synthetically produced jasmonate, one of a new group of plant
hormones with several beneficial physiological properties. In addition to fruit de-greening,
PDJ aids in fruit color development by enhancing accumulation of anthocyanin within
apples. Anthocyanins are red pigments that belong to a class of molecules called
flavonoids. Along with stimulating fruit coloration, anthocyanins act as powerful
antioxidants.
“Blush® is another example of our company’s continued commitment to America’s fruit
growers,” Johnson summarized. “Along with our current portfolio of PGRs, including
Exilis® Plus, Falgro®, Motivate®, Novagib® and Perlan®, the introduction of Blush® gives
U.S. apple growers another valuable tool in their ongoing quest to produce the highest
quality fruit.”
About Fine Americas, Inc.
Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester, UK.
Founded in 1983, Fine focuses on the development and marketing of plant growth regulators for
fruit and ornamental crops. The company received itsis ISO 9001:2008 accreditation accredited
in 1992 and continually strives to improve plant growth regulator technology to meet the
exacting demands of today’s quality-conscious growers. For more information about Fine
Americas, please visit www.fine-americas.com.
About Engle Creative Solutions, LLC
Headquartered in Columbia, MO, Engle Creative Solutions is a full-service marketing
communications company specializing in agribusiness, financial services and health care
accounts. Engle Creative Solutions is committed to helping its clients “stand out in a crowded
world” through sound strategy coupled with flawless creative execution. To learn more about
Engle Creative Solutions, go to www.engle-creative.com.
For more information, contact:
Gregory Johnson
President
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 9450694596
(925) 932-8817
Steve Engle
President/Chief Creative Officer
Engle Creative Solutions, LLC
4807 Walnut Ridge Court
Columbia, MO 65203
(573) 823-4723
